Simple and easy to understand voting
How can political elections be made as inclusive and barrier-free as possible?
The canton of Graubünden asked itself this question and commissioned capito Zürich to produce an election guide in plain language.
The canton of Graubünden is thus following the increasingly strong trend towards clear and easily understandable political communication.
capito Zürich has developed an easy-language election guide for the canton of Graubünden and translated it into 3 languages.
2022
In a democracy, all people should have the opportunity to participate in political life.
For this to succeed, information in plain language is needed. Because democratic processes, elections and politics can be quite complicated.
With the easy-to-understand voting guide, the canton of Graubünden is taking a significant step towards greater participation and actively breaking down barriers.
Falling voter turnout, disenchantment with politics and misinformation: Politics faces many challenges.
Easy-to-understand information is an essential part of the solution. Plain language contributes significantly to transparency and thus increases the trust of the population. More and more political institutions are also recognising this.
In Switzerland, there was a broad discussion and media debate in 2022 on the occasion of the Swiss referendum booklet.
The SRF let those affected have their say and reported on capito and plain language.
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