Easy Language in APA PR-Desk

With capito digital, texts can be simplified in the PR desk.

The PR-Desk of APA-Comm is a platform for PR specialists. Information and news can be disseminated, monitored and researched on the platform.

capito digital has been integrated into the PR Desk. Editors can simplify content directly in the PR desk and benefit directly from capito digital.

The key facts

What was developed?

capito digital was integrated into the APA PR-Desk.

When did the project take place?

The project was launched in 2022.

Who is the client?

APA-Comm

Why is easy language so important for media?

Clear and easy language is important wherever information is needed. Accordingly, easy language is important for journalists.

Already in 2017, APA-Comm launched a news overview in easy language in cooperation with capito. To date, APA TopEasy News provides daily news in easy-to-understand language.

With the integration of capito digital into the PR Desk, APA-Comm is taking the next step towards more comprehensibility for all.

★★★★★ 5/5

What impact does the capito digital integration have?

"For two years now, the PR Desk has been bundling a wide range of services for communications managers in the areas of dissemination, monitoring, and research on a central platform. With capito digital, we are now developing this further and integrating the first external solution. In addition, we are supporting the path to barrier-free communication. capito has more than 20 years of experience in the area of easy language - from now on, users of the PR desk will benefit from this know-how."

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