Democratic elections explained in a way that is easy to understand

Election instructions in Easy Language for the canton of Zurich

More and more political institutions are recognising the importance of easily understandable communication.

This is also the case in the canton of Zurich in Switzerland: The canton has commissioned capito Zürich to produce an election guide in Easy Language.

Key facts

What is it about?

capito Zürich has developed an voting guide in Easy Language for the canton of Zurich.

When did the project take place?

2022 / 2023

Who commissioned it?

Statistisches Amt des Kantons Zürich

Why was the election guide developed?

To make democratic processes accessible to as many people as possible, easy-to-understand information is crucial.

The voting guide was developed to break down existing barriers and thus make the elections more accessible.

For capito Zürich, the assignment was a welcome home game. The Swiss team had previously developed a general election guide and an election guide for the canton of Graubünden.

How can politics and democracy be made more understandable?

To counteract disenchantment with politics, falling voter turnout and misinformation, we need information that is easy to understand.

This is also capito Zürich’s firm belief. The team around Bettina Nagler has already developed an easy-to-understand election guide on its own initiative in 2019.

In 2022, there was a broad discussion and media debate on the occasion of the Swiss referendum booklet.

SRF (the Swiss radio and television network) allowed those affected to have their say and reported on capito and Easy Language.

★★★★★ 5/5

What does capito Zürich say about the project?

"It was great to produce another election guide in Easy Language for a canton. It is of course very special that this is the canton of Zurich, where capito Zürich is located."

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