Democratic elections explained in a way that is easy to understand
More and more political institutions are recognising the importance of easily understandable communication.
This is also the case in the canton of Zurich in Switzerland: The canton has commissioned capito Zürich to produce an election guide in Easy Language.
capito Zürich has developed an voting guide in Easy Language for the canton of Zurich.
2022 / 2023
To make democratic processes accessible to as many people as possible, easy-to-understand information is crucial.
The voting guide was developed to break down existing barriers and thus make the elections more accessible.
For capito Zürich, the assignment was a welcome home game. The Swiss team had previously developed a general election guide and an election guide for the canton of Graubünden.
To counteract disenchantment with politics, falling voter turnout and misinformation, we need information that is easy to understand.
This is also capito Zürich’s firm belief. The team around Bettina Nagler has already developed an easy-to-understand election guide on its own initiative in 2019.
In 2022, there was a broad discussion and media debate on the occasion of the Swiss referendum booklet.
SRF (the Swiss radio and television network) allowed those affected to have their say and reported on capito and Easy Language.
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